May 25, 2022
Photography
Tips for Branding Photo Sessions
Wardrobe
I suggest dressing for contrasting seasons during your shoot if you don’t plan to capture marketing content year round (i.e. a fall & spring look)
This is not the time to break in those new shoes or wear an outfit that’s too far out of your comfort zone. If you feel uncomfortable, I promise the camera will capture it. Wear something that makes you feel like the BOSS you are!
Wearing a mixture of casual and formal looks and bringing accessories we can play with is highly recommended!
Variety is Everything
Look for variety when choosing your images. Having more angles and a balance between detailed shots and portraits will give you more content to work with in the future.
Be prepared to show off different sides of your personality. Think about which three words describe your brand and let’s chat about how we can convey those values, characteristics, etc in your photos! You’d be surprised by how much range this will add to your content.
Photo Orientation
If you mostly need photos for social media, you want to select more photos with portrait orientation. If you need images for your website or blog, you may want to consider capturing more with landscape orientation.
You are the Brand!
People often connect more with the person behind the business than the products and services. Don’t be afraid to show your personality!
Finding ways to incorporate your favorite things in your session is a great way to show who you are and help you feel more comfortable. If you feel most productive in coffee shops, let’s capture you there. If you like to sort through emails while on the coach or in bed, let’s find a way to show you in a more homey setting.
Trust the Process
I totally understand how hard and awkward it can be to jump in front of the camera and try to sell yourself. Please know that I have your best interest at heart every step of the way in the process. I want you to feel like the best version of yourself and I want the content we create together to take your marketing to the next level. A branding session is a wonderful investment in your business and yourself. Take a deep breathe, trust the process, and let’s create magic together!
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