I suggest dressing for contrasting seasons during your shoot if you don’t plan to capture marketing content year round (i.e. a fall & spring look)
Variety is Everything
Look for variety when choosing your images. Having more angles and a balance between detailed shots and portraits will give you more content to work with in the future.
If you mostly need photos for social media, you want to select more photos with portrait orientation. If you need images for your website or blog, choose more with landscape orientation.
You are the Brand!
People often connect more with the person behind the business than the products and services. Don’t be afraid to show your personality!